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TAD Stories - 003

Wines & Things - a cinematic showroom for a house of fine wine.

Live site: wines & things →

The brief

A family house of fine wine in Lekki - the exclusive distributor of the MBG portfolio in Nigeria - wanted a web presence that carries the same weight as what's in the bottle.

And the way they actually sell is nothing like a webshop. Their wines move by the case, in conversation: private clients, corporate gifting, and distributors carrying the range into new territories. A cart with prices would have told the wrong story entirely.

So in one planning session we settled the model together: a showroom, not a checkout. A site that seduces first, then turns interest into a conversation the family is already great at having.

What we built

An editorial, film-led site in their own brand - ivory, oxblood, and one gold accent.

  • -A vineyard film hero under "Purveyors of exquisite wines" - full-bleed video and hugely letterspaced serif, so the first impression feels like a title sequence, not a landing page.
  • -The Collection as a portfolio, not a shop - the MBG range presented by the case (six bottles of 75cl each), with tasting notes instead of buy buttons.
  • -A wishlist that becomes a quote - visitors save the wines that speak to them, then send the whole list as a pre-filled WhatsApp message or email with case quantities attached.
  • -"Are you a distributor?" - a dedicated distributorship page: one distributor per territory, what partners receive, what the house asks, and a four-step application.
  • -The Journal - an editorial blog seeded with wine education, starting with the piece the family asked for first: Prosecco vs Champagne.
  • -Alcohol-compliant by design- an 18+ age gate on entry and "drink responsibly" in the footer.
  • -Their real brand, untouched- the Wines & Things logo and mark used exactly as the family keeps them.
The Collection page - 'A showroom, not a checkout', the MBG range presented by the case
The Collection: a showroom, not a checkout.
The Distributorship page - 'One distributor per territory', partner with the house
The distributor path: one distributor per territory, with a real application flow.

The outcome

From planning meeting to a live, clickable site in a day. Every decision made in that session - the showroom model, case-only sales, the distributor path, the first Journal piece - is honored in the build, and the family reviews it by clicking through a real site instead of reading a slide deck.

That's the way we like to work: talk it through once, then put something real in front of you while the conversation is still warm.