When your customers ask AI
who to use, be the answer.
Your next customer did not search for you. They asked ChatGPT, Claude or Gemini which bank, hotel, clinic or shop to use, and the assistant answered with two or three names. TAD Solutions measures what the assistants say about your business in Lagos and across Nigeria, then fixes the pages and data behind the answer.
What we measured in August 2026
On August 5, 2026 we put the twelve questions Nigerians ask before choosing a bank to ChatGPT, Claude and Gemini, three times each with live web search on. Every answer was saved. The numbers below come from those transcripts.
Listed is not chosen
One of Nigeria's largest banks appeared in half of all answers and was recommended first in none of them. A young fintech with the same presence was recommended first 21 times, more than any bank in the country.
The assistants read other people's pages
The answers cited 234 different websites. Facebook pages were cited more often than any bank's own site. One major bank's website was cited exactly once in 107 answers.
The sites are not built for machine readers
Nine of ten major bank websites carry no machine-readable product data. Several serve close to zero readable text to a system that does not run JavaScript. One bank already publishes an llms.txt file for AI crawlers.
How the audit works
- 01
We write the questions your customers ask
Ten to fifteen real questions for your category, phrased the way people type them. For a bank: which account for a freelancer paid in dollars. For a hotel: where to stay in Victoria Island for a work trip.
- 02
We ask the assistants and save every answer
Each question goes to ChatGPT, Claude and Gemini with live web search on, several times each, because assistants vary from run to run. Every answer is saved with its date and its sources.
- 03
We count who gets named, and who gets named first
The report shows your share of answers, how often you are the first recommendation, the questions you lose and to whom, and which websites the assistants relied on.
- 04
We audit your site the way an assistant sees it
Crawler access, readable text without JavaScript, structured data, llms.txt, sitemap, and how much of what assistants say about you comes from pages you control.
- 05
We fix what the assistants read
A fixed-scope engineering sprint on your own site, quoted after the audit. Structured data, crawlable content, an AI crawler policy, and answer pages for the questions you currently lose.
- 06
We re-ask the same questions every month
A one-page scorecard tracks three numbers against named competitors: answers naming you, answers recommending you first, and questions where you appear.
How you will know it worked
The audit is the before photo
It records your share of answers, your first recommendations and the questions you lose on a stated date, with every transcript saved. Anyone on your team can open the assistants, ask the same questions and see the same picture.
Every month we take the after photo
We re-ask the exact same questions to the same assistants and send a one-page scorecard with three numbers against named competitors: answers naming you, answers recommending you first, and questions where you appear.
We do not promise a specific rank. Assistants reweigh their answers on their own schedule. We promise the measurement, the fixes, and an honest count of the movement every month.
Who this is for
Banks and fintechs
Account, loan, card and savings questions now start as a question to an assistant. Our August 2026 banking measurement is ready to be cut for your brand.
Hotels, hospitals, schools and services
Travellers and families ask assistants where to stay, where to be treated and where to enrol. The answers name two or three businesses.
Marketplaces and retailers
Where to buy a phone, a case of wine or a birthday cake in Lagos is an assistant question with a short list attached.
Exporters and diaspora-facing brands
Your buyers abroad already shop through AI assistants. The audit runs the questions they ask in the markets they ask them in.
Questions we get asked
What is AI visibility?
When someone asks ChatGPT, Claude, Gemini or Perplexity for a recommendation in your category, the assistant answers with two or three names instead of a page of links. AI visibility is how often your business is one of those names, and how often it is the first one. We measure it by asking the assistants the real questions, saving every answer, and counting.
Is this the same as SEO?
No. Search engines rank pages and the customer chooses which link to click. Assistants choose the names themselves, from structured data on your site and facts on the sources they trust. Search optimization still matters for the links. It does not decide the answer.
Is the audit really free?
Yes. We run the full measurement on your business and bring you the report. If the numbers are good, you know your position is safe. If they are not, you know exactly what to fix, and we send a fixed quote for fixing it.
Which assistants do you measure?
ChatGPT, Claude and Gemini through their public APIs with live web search switched on, which is a close proxy for the consumer apps. For the questions that matter most we also record the answer in the consumer apps themselves, so you see both the measured numbers and the real screen.
Do you guarantee a ranking?
No. Assistants change their answers on their own schedule and nobody controls that. What we promise is a measured baseline, complete technical fixes to the standard the enterprise tools check for, and an honest monthly count of the movement. Every number traces to a saved transcript you can read.
Do you need access to our systems or customer data?
No. Everything we measure comes from public pages and questions put to public assistants. We touch no customer data and no internal systems. Fixes ship as changes to your public website, either by us or as an exact specification for your own team.
How long before the numbers move?
The site fixes ship within weeks of the quote being approved. Assistants pick up changes on their own timetable, so the first clear movement usually shows on the second or third monthly scorecard. You see every month's count either way.
Do you work with businesses outside Lagos?
Yes. The measurement and the fixes both run remotely. We are based in Lagos and work with businesses across Nigeria and with exporters selling into the UK, the US and Europe.
The audit costs nothing. Tell us the business and the category, and we bring you the report.