The Naira Today - the rate that runs your day, every morning.
The problem
If you price goods, get paid from abroad, or move money across borders, the parallel-market rate is the number that runs your day. But finding today's real rate means digging through group chats, timelines, and sites that may or may not be current - every single morning, before you can do anything else.
The information exists. It's just scattered, noisy, and never where you need it when you need it.
What we built
A WhatsApp subscription that does one thing well: the day's rate, sent to you before you start.
- -One clean message, every morning - today's parallel-market rates land on WhatsApp by 8:00 AM. No app to open, no feed to scroll.
- -USD, GBP, and EUR - the three rates most people actually need, in one place.
- -History and charts - look back at where the rate has been, not just where it sits today.
- -Today's rate, free on the web - the current number is always free at thenairatoday.com; the subscription is for getting it delivered.
- -A subscription, not a commitment - paid through Paystack, cancelled anytime by replying STOP.
One number. Every morning. Before you need it.
Where it is now
The Naira Today is live. Anyone can check today's rate free on the web, or subscribe to get USD, GBP, and EUR delivered to WhatsApp every morning by 8:00 AM. It's the first product out of TAD Labs - built, shipped, and run on the same standard we hold client work to.